Marketing Through Search Optimization: How to be found on the web
Alex Michael, Ben Salter
Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. * Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
Categorias:
Ano:
2003
Edição:
1
Editora:
Butterworth-Heinemann
Idioma:
english
Páginas:
264
ISBN 10:
1417507454
ISBN 13:
9781417507450
Arquivo:
PDF, 9.94 MB
IPFS:
,
english, 2003